Among us black and white logo full#

It’s no accident that the organic shapes of a dolphin’s body are mirrored throughout the wordmark. The cool, saturated blue of the dolphin is bright and hopeful, while the wordmark appears in a dark, commanding shade that conveys strength and security. Next, comes the monochromatic color scheme, which showcases the diverse characteristics of blue. The dolphin silhouette embedded in the letter “O” is the first thing you notice about the design. Simplicity is the standout feature in the aquatic-themed logo of Oceana. Together, the symbol and wordmark convey the organization’s goal of safeguarding the planet and its many creatures. The word “nature” also appears larger than the other words, stressing the brand’s commitment to conservation. Instead of water and terrain, white leaves wrap around a green globe in a protective embrace. Take away the blue oceans, swirling white clouds, and jagged landmasses, and the basic forms and shapes are still recognizable. Everyone has seen pictures of the earth so often that the image is deeply fixed in the average person’s mind. The Nature Conservancy used this technique to good effect with a leaf-patterned globe symbol. The design captures the role of the NRDC as one member of a global community with shared goals of saving the environment.īuilding upon familiar imagery is one of the best ways to tell an interesting story in your logo design. Not only is the bear a symbol of a strong protector, but the eight-pointed star references a compass and Polaris, the North Star. With this redesign, the organization is expressing a much broader mission to defend all aspects of nature. Up until 2015, the logo depicted a bear set against forestland. The NRDC is making a promise to take action and forge a brighter future for wildlife with a blue shield logo. Not all environment-themed designs have green logos. The height, width, and line weights of the letters vary throughout the design, but there’s always a sense of balance.

Among us black and white logo full#

To top it off, the typeface is full of surprises. T he monochromatic color scheme uses three values of green to break up the layout and draw your eyes to different sections of the design. Notice how the sideways “M” acts as a focal point by defying your expectations. The wordmark goes from simple to dynamic with a few clever variations in color, size, and placement. Look to Animal Planet - a network all about experiencing wildlife in action - for an example of creative design.

Wordmarks can be fun and energetic and still represent a critical topic. The WWF founders had practical concerns in mind when they chose this world-renowned design.īlack-and-white logos are the cheapest to print, and you don’t have to worry about major issues with color quality and consistency. Globally, pandas have a reputation for being majestic, adorable creatures, making them a safe mascot to rally behind. The burly, black-and-white bear cuts a striking silhouette that sends a compelling message without words. The earthiness embodies the concept of healthy woodlands, but the color is also deep and authoritative to represent a watchdog organization.Įven without the slogan or wordmark, the FSC logo stands out on product packaging.įew nature logos are more endearing or recognizable than Chi-Chi the panda. The checkmark seamlessly transforms into a tree with a single fluid line.Īs the main color, forest green works well on multiple levels. Merging two unrelated symbols can turn into an awkward mishmash, but not in this case. It’s no surprise that earth-friendly brands take pride in displaying the FSC logo on their products. The Audubon name holds so much clout that it can’t be confused with any other organization, making the full title unnecessary. One notable feature is the shortened brand name. The hand-drawn logo design has an organic feel that matches the pure and candid spirit of nature. Once endangered, the great egret was one of the first species to be championed by bird conservationists in the late 19th and early 20th centuries.

A graceful great egret in flight serves as an instantly recognizable symbol and a reminder that wildlife is one of nature’s invaluable treasures. The name “Audubon” is synonymous with bird lovers, so nothing could be more fitting than a feathered mascot.

The best nature logo ideas to help build your business The National Audubon Society Creative designers are skilled at finding new ways to reinvent familiar imagery and come up with exciting logos.įor inspiration, take a look at these 11 outstanding nature logos that never fail to motivate. Like most industries, eco-friendly businesses have a stable of well-known colors and symbols that get overused in environmental logo designs. A great design has to personify the goals and commitment of the business while making it clear nature is the focus. Eco-friendly businesses and nonprofits have big aspirations, and it can be challenging to get their mission across in a logo.